Google Is Rebuilding Search From Scratch — And It Looks Nothing Like Search
Google is not updating Search. It is rebuilding it. A new feature lets Google generate custom visuals, interactive graphics and fully functional mini-apps directly on the search results page in response to queries — without the user ever clicking a link. Combined with Gemini Spark’s agentic capabilities and Google’s Universal Commerce Protocol, Google Search is becoming something that has no historical precedent. gafam.ai examines what this means for publishers, advertisers, European regulators and the future of the open web.