Apple AI
Apple moves slower than every GAFAM rival — and that may be its greatest strength. While others spend hundreds of billions building infrastructure, Apple already has 2.5 billion devices in people's hands. The question is not whether Apple can do AI. The question is whether its patience will pay off. We are watching closely.
Apple Spends Less on AI Than Anyone — and May Win Anyway
Apple spent just $4.3 billion on AI infrastructure in the first half of fiscal 2026 — while rivals commit hundreds of billions. Services revenue hit $31 billion, up 16%. And Tim Cook just promised a more personalised Siri this year. The contrarian AI bet is becoming harder to dismiss. Published by gafam.ai — The European Eye on Big Tech & Artificial Intelligence.
Apple Sued for $250 Million — And It May Still Win the AI Race
Apple is being sued for $250 million over misleading Apple Intelligence advertising. At the same time, the company spent just $4.3 billion on AI infrastructure — while Google plans $190 billion. Apple’s bet: 2.5 billion devices already in hand beat any data centre. WWDC 2026 will be the next test of whether that strategy holds. Published by gafam.ai — The European Eye on Big Tech & Artificial Intelligence.