OpenAI’s “last resort” is here: ads are now live in ChatGPT across five more markets. A defensible way to keep AI free — and a repeat of the internet’s original sin, on the most intimate surface yet. Notably, the EU and Switzerland aren’t on the list.
The most consequential AI lawsuit in history goes to trial this week. Elon Musk vs. Sam Altman — challenging OpenAI’s conversion from nonprofit to for-profit entity — begins jury selection in a San Francisco federal court. Microsoft’s $13 billion investment and Amazon’s $50 billion commitment are directly implicated. A Musk victory could force OpenAI to return billions in assets to nonprofit control. The European implications reach from Brussels to the boardrooms of every GAFAM company that has bet on OpenAI’s commercial future.